What Is The Role Of Mall Signage Guide Advertising Machine?
12/3/2022
Written By Rich Jiang On 3rd December 2022
As we all know, digital services have been gradually broadened to all areas of our lives, especially commercial services in the service industry, however, as a tangible carrier of the industry microcosm, the infrastructure construction and services in the smart mall are running at high speed to the digital transformation, in which, the smart mall signage guide advertising machine combined with the internal and external architecture of the mall for guidance, mall digital signage guide advertising machine is directly related to the mall's benefits, the importance of intelligent shopping mall signage is self-evident, now CY Digital Signage mainly focuses on the role of mall signage guide advertising machine to analyze. Why we need it?
1. Optimize the user experience of the mall, mall signage guide advertising machine is created with the derivation of our high-tech era, through the intelligent electronic screen touch interaction to close the distance between the enterprise and the user, to further achieve accurate brand promotion to customers, to promote consumer activities, electronic maps and popular brand guide, there is a commercial advertising consulting.
2. Enhance the corporate image of the mall, the application of mall signage guide advertising machine allows market-based management has a unified image promotion channel, to improve the overall grade of the mall and the traditional market modernization and management upgrade played a decisive role.
3. The overall increase in advertising revenue of the mall, first of all, the mall signage guide advertising machine comes with the sale of advertising space, as well as the value of advertising to increase the revenue of the mall and merchants, and then the mall signage guide advertising machine greatly reduces labor costs, so that the mall services become efficient.
4. To enhance the image of the mall services, wisdom of the mall signage guide advertising machine to facilitate people to quickly check the location of the required commodities store area, to avoid unnecessary time consumption, the use of wisdom signage system in the service guide, merchant ranking, brand promotion, popular dynamic role to provide users with efficient and convenient shopping guide and guide.
5. The realization of shopping mall publicity electronic, wisdom shopping mall logo guide system so that goods and consumers form a one-to-one interactive service, prompting merchants and the market also formed an interactive mode, so that wisdom shopping mall publicity maximize, radiation will also be more extensive, so that enterprise publicity electronic, merchant advertising electronic, the limited advertising space infinite.
Smart mall or supermarket signage guidance advertising machine supports touch interactive shopping experience on the basis of basic guidance function, which saves shopping time on the one hand and improves shopping efficiency and fun at the same time, making shopping more fashionable and convenient as well as enjoyable, on the other hand, it facilitates the management of smart malls and brings people the real experience of intelligent interactive shopping, so as to achieve the goal of improving people's loyalty to the scene of smart malls and mall traffic. The goal is to lay a solid foundation for improving people's loyalty to the smart mall scene and mall traffic.
Because of the relatively large flow of people and accessibility is very important, making the mall signage guide advertising machine planning and design has become a top priority, the development trend of intelligent shopping mall from the traditional single-layer area to expand into a complex diversification, mall signage guide advertising machine can provide rich and extensive imagination materials for memory, thinking, perception and other mental activities, to create a richer base for emotional experience, then the mall signage guide advertising machine planning and design What are the specific requirements? How can we optimize it?
Rationalization of positioning design
Smart mall signage guide advertising machine is to provide users with information about the location and services of the given products, if used properly, the final effect is much more than simply pointing out the forward route and destination location for customers, more is to bring more and more long-term benefits to the merchants in the mall.
The conciseness of the content information of the smart mall logo
From static signs developed into today's touchable mall intelligent signage guide terminal, widely used in a number of industry sectors, mall signage guide advertising machine should be considered to provide information guidance and signage design and brand promotion of the combination of the three, mall signage guide advertising machine planning and design of the most basic requirements is intuitive, so that a glance at the signage can immediately access the desired message, on the other hand, smart mall signage guide advertising machine should meet the characteristics of simple and clear, so that consumers can understand the content of the logo information at a glance, so that the first time to get the required information.
Reasonable overall layout
Smart mall signage guide advertising machine planning and design in large shopping malls shopping center construction process assumes an important role position, a slight difference or improper use, will be the original guide sign simple instructions guide role complex, visible, the correct use of mall signage guide advertising machine can significantly save people's time costs, so the smart mall signage guide advertising machine planning and design in advance, must understand clearly the overall building facilities layout In this way, it is more helpful for the smart mall and smart stores to make the corresponding decisions from leasing to maintenance, better business product sales, so that the overall revenue of the smart mall is effectively improved.
Mall signage guide advertising machine abandoned the traditional static signage of a single mode, supporting a rich interface, fashionable and dynamic, technology-filled touchable intelligent guide terminal all-in-one machine, emphasizing the wisdom of the mall signage guide advertising machine of accurate timeliness and interactive fun, technology and intelligent development continue to empower the wisdom of the mall signage guide advertising machine planning and design, convinced that in the near future can see more both creative and humane wisdom advertising screen, to lead people's wisdom life, to achieve accurate and convenient information query and marketing communication services intelligent, towards the direction of a new type of experience wisdom mall shopping center and forward.
A Chinese leading Digital Signage Solutions manufacturer since 2010, CY Digital Signage is a high-tech company that integrates manufacturing, R&D and sales, specializing in commercial display solutions. With 12 years of manufacturing experience focusing on commercial displays, CY Digital Signage products have been sold to more than 100 countries, mainly in Southeast Asia, Europe, America, Oceania and Middle East countries.
We have gotten very good feedback from our overseas customers: whether it is network advertising displays, touch displays or all-in-one kiosks. We support OEM, SKD and customization services. There are abundant production lines with over 200 models designed to meet the different needs of our customers. Our solutions are widely used in indoor-outdoor, media groups, advertising, education, medical, transportation, finance, chain stores, hotels, shopping centers and other industries. Our success is driven by our focus on providing the highest quality, market-leading customer service and unparalleled industry expertise. We are a manufacturer dedicated to simplifying emerging technologies in digital signage for our customers.
Our company has won the reputation of customers with the principle of good quality, good price and good reputation, and has formed a long and good cooperation relationship with dozens of small and medium-sized enterprises. Since its establishment, We have been focusing on becoming the most trustworthy outdoor intelligent LCD equipment supplier in the eyes of our customers, and is determined to create a new type of enterprise with special features. We would love to brainstorm with you on building your next experience! Looking to buy or learn more about our outdoor kiosks please CLICK HERE or CALL TODAY: 86 1592 0054 142.
Rich Jiang
Rich Jiang is the Marketing Director at CY Digital Signage. And he has over 15 years experiences in digital signage displays.