The Advantages Of Community Ads
11/24/2022
Written By Eva Wen On 24th November 2022
Technology changes life, innovation promotes development! As people's living habits slowly change, our demand for advertising display will also change. The development of outdoor media advertising, more reflect the power of science and technology, in the past we can see everywhere outside the sales of leaflets, small cards, more natural let people bored, plus these paper advertising, throwing, resulting in urban environmental pollution, especially some small cards, are everywhere spilled in the door, the road. This advertising method, human and material costs, but also do not get advertising benefits.
In response to this situation, many high-rise residential, office buildings, and even every community has a floor advertising machine or wall-mounted advertising machine, they can not only play advertising video, in the road every day, people come and go, better advertising, activity promotion, and fashionable and beautiful advertising machine can also form a beautiful landscape, which brings advertising revenue, brand awareness, highly business The resulting advertising revenue generation, brand awareness, and is highly valued by businesses.
The following is a brief introduction by the CY Digital Signage manufacturers to everyone, why is the advertising display so popular? With what advantages?
1. Precise targeting and effective communication
In many aspects of the common consumption of community households, per capita access to the community more than twice a day.
2. High-cost performance
One of the advantages of community advertising is its low cost, and community public service advertising is supported by the national military and government departments, which avoids some of the commercial costs, so the advantage of cost performance is even more prominent.
3. Strong anti-interference
Compared with traditional media advertising, there are only three to five different brands in the community, so there is very little interference with each other, and it directly penetrates into people's daily life, making brand publicity more targeted.
4. Make up for the lack of media mix
The purpose of advertising is not only to evoke attention, but also constant reminders. Although TV, newspaper, outdoor and Internet advertising are in a strong position, the key to ensure the continuous rise of product sales is the reinforcement of consumers' memory, and community advertising that strengthens residents' consumption memory every day makes up for the shortage of a strong media mix.
5. Zero distance to consumers
The doorway of the community unit building and the elevator lobby are the places where the community residents pass and stay every day, so the advertisements set in these locations make it impossible for the target audience to avoid them and truly achieve zero distance contact with consumers.
6. Shortcut to terminal marketing
Community media is a shortcut for enterprises to enter the consumer terminal, and is a "killer app" for enterprises to promote their image and achieve their marketing goals. Therefore, more and more large companies have begun to attach importance to community media, Unilever, China Unicom, IKEA, McDonald's, KFC and other well-known enterprises have chosen community advertising.
Founded in 2012, CY Digital Signage is a high-technology corporation specialized in commercial display solutions. Production lines include DID video wall, Indoor & Outdoor digital signage, self-service terminal kiosk, interactive whiteboard and fitness mirror. Support customization and OEM service. CY Digital Signage display Solutions have been widely used in media group, hotels advertisement, transportation, finance, shopping centers, cinemas, fitness etc. industries.
Our team members are responsible, experienced, skilled and working very hard to provide our reliable solutions to each of our clients. Currently, our main long-term cooperation clients are from Germany, Canada, USA, Denmark, Australia, France and Japan. We have been getting very positive feedback from each of our overseas clients for our overall reliable quality.
QUALITY IS OUR CULTURE! We focus on reliable quality, keep learning advance management idea and sophisticated technology solution. We strive to the stable and long-term business relationship with the each of our clients.
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.