Written By Rich Jiang On 16th November 2022
What is OLED?
OLED English name Organic Light-emitting Diode, Chinese name organic light-emitting semiconductor, is a current-type organic light-emitting devices. Both consumers and businessmen feel a brightness in front of their eyes. The novel OLED advertising machine is indeed different, it will be the traditional one-way communication of a device to people to a number of interactive communication mode, in addition, this novel advertising machine, also has a combination of modern cutting-edge technology, has a huge development space, I have to say that the birth of OLED advertising machine does have a unique charm, can dig out a lot of unexpected business opportunities.
OLED transparent advertising machine using lightweight, slim OLED display, for the flexibility of design creativity to provide the basis for the realization, so let us look at, what are the advantages of OLED transparent advertising?
1. Low power consumption. OLED does not require a backlight, so it is more energy efficient.
2. The finished product quality is light. the quality of OLED is relatively small, its shock factor is high.
3. The screen viewing angle is large. OLED has a wide field of view, up to about 170 degrees.
4. Fast response speed. OLED response speed is fast, the response time is only microsecond level.
5. Thin and light. OLED organic plastic layer is thinner, lighter and more flexible.
And, what are the disadvantages of OLED transparent advertising?
1. The use of short life. OLED organic materials have a limited life, usually only 5000 hours.
2. The production cost is high. OLED panels are difficult to produce, so the price is more expensive.
3. Color purity is not enough. OLED does not easily display the bright, rich colors.
4. Easy to burn the screen. OLED screen low brightness will flicker, easy to burn the screen after a long time.
5. Low pixel density. OLED in the same resolution pixel density is low, the screen clarity is poor.
Transparent OLED application
1. Exhibition hall display
OLED transparent display for corporate exhibitions, exhibition halls, museums and other fields, to dig deeper into the background and meaning of the exhibition display object, to achieve the vertical depth of dissection and horizontal related expansion of the dynamic display form that is difficult to achieve by ordinary display means, to promote the cooperation of the audience's visual, auditory and other senses and behavior.
2. Automatic door with display function
In addition to playing videos, the automatic door with transparent OLED transparent display panel introduced by LG will also play sound effects at the same time, not only to achieve the promotional effect, but also to attract the attention of consumers and passers-by. Under normal circumstances, this high-brightness, high-contrast OLED transparent display automatic doors look no different from ordinary glass automatic doors, in fact, can show realistic colors, just like high-end OLED TV.
Beijing, Shenzhen China and other places have begun to use transparent OLED transparent display panels in the window position of the subway to display information about the subway, such as the line and the real-time location of the subway. When using transparent OLED, not only can you see the external scenery, but also can provide a variety of operational information, advertising, entertainment content, etc.. , not only the subway. High-speed rail, the utilization of tourist trains is also expected to greatly improve.
4. Restaurant interaction
This restaurant is more interesting. Set up a transparent OLED transparent display screen between the diners and the kitchen master. Due to the 40% transparency of the panel, diners can browse the menu or watch videos through the screen, while watching the chef prepare dishes.
5. Product display interaction
Using the characteristics of the OLED transparent screen, the screen displays the characteristics of the product, and the real scene of the product is seen in real time through the screen. For large products, product display interaction can also be completed through the OLED splicing transparent screen.
Not long ago, at the Shanghai Auto Show, you could clearly see the car's body behind the screen through this completely transparent OLED screen, which radiated a metallic sheen in the reflection of light. As customers pass by the OLED screen, they seem to scan the body from outside to inside, decoding the display car into initial dots and lines, exposing the vehicle's interior structure to you. If you want more and more detailed explanation, you can easily get it with your fingertips by touching the OLED transparent display screen and satisfy all your curiosity yourself!
The rise of OLED digital signage is also as expected, pushing a new technology into a broader field, its role is no longer only to display and promote information, but also gradually become an indispensable and important part of the marketing of enterprises. Let us look forward to more high-tech OLED products!
Rich Jiang
Rich Jiang is the Marketing Director at CY Digital Signage. And he has over 15 years experiences in digital signage displays.