Written By Eva Wen On 16th November 2022
The development trend of outdoor advertising machine is getting broader and broader in recent years, and the development of its technology is driving the development of the commercial display field. The characteristics of outdoor advertising machine can be illustrated mainly from the following aspects.
Outdoor advertising machine generous and stylish appearance has the role of beautifying the cityscape, high-definition and high-brightness LCD display playback picture quality is clear, often making consumers very natural to accept the advertising.
2. High reach rate
The reach rate of outdoor advertising machine ranks second only to TV media. In combination with the target group, the correct choice of application location, with good advertising ideas, you can reach multiple levels of people in the ideal range, and your ads can be more accurately perceived.
3. 24-hour uninterrupted broadcasting
The outdoor advertising machine can broadcast the release content in a non-stop cycle 7*24 hours, and the release content can be updated at any time, without the constraints of time, location and weather, and one computer can easily manage the outdoor advertising machine all over the country, saving manpower and material resources.
4. More acceptable
Outdoor advertising machine can make better use of the blank mentality that often arises in public when consumers are on their way, during walking tours. At such times, a good advertising idea is more likely to leave a very deep impression, which can cause a higher rate of attention and make it easier to accept the advertisement.
5. Strong selectivity for regions and consumers
Outdoor advertising machine can choose the form of advertising according to the location of application, such as choosing different forms of advertising expression on commercial streets, squares, parks and transportation, and the outdoor advertising machine can also be set according to the common psychological characteristics and customs of consumers in a certain area.
Outdoor advertising machine, which has become a more common intelligent commercial display device in urban areas, especially in commercial areas, is a facility for advertising or information broadcasting through network information transmission to achieve multimedia terminal display, and its emergence provides a new way of display for the dissemination of urban commercial information and public welfare information. Therefore, it is loved by the general public, merchants and major organizations. So, what kind of characteristics does the outdoor advertising machine have and what kind of role can it play?
1. Fearless in wind and rain and cold
Outdoor advertising machine as an outdoor commercial display equipment, itself has a good waterproof technology and heat dissipation technology, the protection level of IP65 dustproof waterproof standard. It can withstand different climatic conditions in the outdoors to ensure the most fundamental performance needs. Not only that, the device itself has a strong moisture, temperature and other properties, can avoid moisture condensation, to keep the internal components always dry. In short, this is a device that can withstand both heat and sun, and can withstand low temperature and wind and frost, and always maintain high-definition and bright colors, and guarantee all-weather display and promotion effects at all times, without fear of wind and rain and cold. Its application, can provide the most stable, information content dissemination for the putter.
2. With fast timeliness
Outdoor advertising machine can be connected and controlled through the Internet, and as long as it is in a connected state, it can control its display content at any time and complete the real-time replacement of the dissemination content. In this way, it not only improves the flexibility of content display, but also allows the communication content to be displayed more quickly in front of people, solving the public information dissemination has been lagging defects, to ensure the efficient and stable dissemination of content, so as to play the maximum value of information.
3. Multimedia intelligent equipment
Outdoor advertising machine is a multimedia intelligent device, capable of displaying text and picture information, as well as releasing high-definition video, bringing people a wonderful visual experience. Moreover, the outdoor advertising machine itself has intelligent touch function, which can display information interactively according to the user's choice, improve the efficiency of information output and the accuracy of communication, and provide more diversified communication methods. While it is convenient for information disseminators and businesses, it also provides a different visual experience for viewers.
4. It is conducive to cost saving and environmental protection
The placement and use of outdoor advertising machines has changed the traditional means of publicity, reducing the use of printed materials such as leaflets and posters, and eliminating the time and labor costs of placing them one by one, greatly saving resources, protecting the environment and saving costs. The use of an outdoor advertising machine to accelerate the dissemination of information better, faster and more detailed, to obtain several times higher than the previous means of benefit, is also one of the reasons why outdoor advertising machines are gradually loved, purchased and placed by the majority of applicants.
In short, the placement of outdoor advertising machine, for the dissemination of urban information and urban business promotion to provide a more priority promotion, to improve the construction of smart cities, urban business development, information dissemination to contribute. In the future, the application of outdoor advertising machines will also gradually increase, and more outdoor advertising machines will be placed in various parts of the city to play a huge role in the dissemination of urban information. The road of development continues, let's wait and see.
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Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.