Written By Eva Wen On 9th November 2022
Digital signage is clearly more attractive than online advertising. As a proven tool, including retail, hospitality, healthcare, technology, education, sports or corporate environments, digital signage can be used to effectively communicate with users. There is no doubt that digital signage has become a marketing tool for businesses.
Digital signage has become part of our daily lives. LED displays are common in airports and train stations and are often used to display information such as departure and arrival times. Also in the restaurant industry, digital menus have become very common. People are more accustomed to the digital world today than they were ten years ago, and that's why digital signage is even more important in today's world.
LED displays can help companies make their presence felt in a competitive business environment. Digital signage attracts attention with eye-catching fonts, text, animations and full-motion video. Digital signage in public places can be presented to more people than Internet video. These low-maintenance screens are the perfect solution for product marketing. So if you want a way to market that is less expensive than TV advertising, but attracts more people, then digital signage is the answer.
90% of the information our brains process is visual. Over 60% of people learn more about a product through a digital display. Studies show that 40% of customers believe that indoor LED displays influence their purchasing decisions. LED displays can attract consumers to increase their spending. As many as 80 percent of customers admit that they decided to enter the store precisely because the digital signage outside the store caught their attention. Even more surprising is that people can even remember what they saw on the digital signage a month ago. Studies have shown that digital signage has an 83% memory rate.
Outdoor digital displays are not only compelling, but cost-effective. In contrast, traditional banners are costly and the paint used for them takes three days to dry completely, and large traditional banners are expensive to produce by hand. Outdoor displays play a critical role in branding. The location of outdoor digital displays is important to ensure they reach their target audience. Appropriately sized digital signage also plays a critical role in influencing customers. In addition, the size of the text and products as well as the location where the products are placed are equally important.
Outdoor digital signage can work in harsh weather conditions. Waterproof screens can hold up well in rain and thunderstorms. Digital signage can be easily and quickly updated anytime, anywhere, and can even schedule content in advance.
Indoor digital signage is commonly used in malls, stores, restaurants, hotels and hospitals. Replacement parts for indoor signage are easily available and offer higher operational value. Highly customizable screens allow businesses to change content as many times as needed.
Therefore, let's sort out why digital signage is important to businesses:
1.Attract attention: Digital signage can attract more people to view it than traditional banners, even from distant audiences. These displays help create brand awareness and create a positive image of the brand.
2.Provide a competitive advantage: It is important to stay in the public eye, otherwise it is easy to be forgotten. In the marketing field, companies need to stay in the public eye on a consistent basis, and digital signage helps to easily achieve this goal.
3.Rich choice: As a business, you can choose the setup that suits you. The setup can be simple and basic or complex and diverse. Businesses can choose multiple screens to display the same or different content, which provides them with a wealth of options.
4.Cost-effective: With the help of digital displays, information attracts a large audience at an affordable price. Ads on digital displays are 80% cheaper than TV ads, but they are very effective for promoting business in a short period of time. Even small businesses can use digital displays for brand promotion.
5.Low maintenance: Digital displays do not require expensive maintenance. They can withstand harsh weather conditions. Digital signage does not require regular maintenance as traditional banners do.
6.Interactive: Interactive digital displays allow customers to access information according to their preferences. Consumers can get the information they need in real time.
7.Environmentally friendly: Digital displays are environmentally friendly, they consume less electricity, and using digital screens also reduces paper waste. For example, restaurants change their menus according to the season, and waste a lot of paper on the menu every year. And the use of digital screens can easily solve this problem.
8.Automatic brightness control: With the automatic brightness control function of the digital display, users do not need to manually adjust the brightness. With the automatic brightness control function, even at night can see the screen. In cloudy days, there is no need to worry about the brightness affecting the viewing, because it will automatically adjust.
9.Different viewing angles: Using the different viewing angles of the digital display, the viewer can read it from any angle. Due to the different viewing angles of the digital display, drivers and pedestrians can view the message on the digital signage without any problem.
10.Multi-color animation, graphics and text: To make the signage eye-catching, include different fonts, colorful text, graphics and animations. LED displays can be used to provide real-time information and share market statistics and news.
11.Video and clips: Short videos and clips not only make digital signage stand out, but also help companies create their own space in the market.
Conclusion
Indoor and outdoor LED displays are important tools to help brand awareness and business promotion. In today's digital world, it is important for both small and large businesses to focus on digital displays.
Available in sizes 10.1” to 120”, our Digital Signage Displays are in stock now and available for immediate dispatch. For the latest prices, special offers or to book an in-person demo please CLICK HERE or give us a call on +86 1592 0054 142.
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.