Written By Eva Wen On 8th November 2022
Digital signage is a kind of signage that is commonly seen by the public, and its appearance makes life more convenient. So do you know how to make great digital signage? Today, we discuss from the following aspects.
1. Choose The Best Location
Don't wait until you have bought digital screens before deciding where to place them. Instead of trying to make space to fit the screens, we should find out where we want to place the digital signage and then buy the best screens for that location. Look at the locations where digital signage needs to be set up and consider which signs are most user-friendly. Some popular display locations include.
A. Facing outside the display window
B. Outside the door near the location
C. Near the door inside the location
D. Behind service counters
E. Above a high-traffic sidewalk
2. Choosing The Best Screen Size
When you know where the screen will be placed, you can decide the size of the screen you need. Choosing the right screen size is like choosing the right TV screen for your living room when decorating your house. Measure the distance between the screen's location and the viewing position. Then, use this chart to select the screen size that matches the distance. With these measurements, it is possible to get a good idea of which type of screen is best for the space.
3. Choosing The Best Screen Type
We highly recommend using a commercial HD LCD screen for digital signage. We recommend using a commercial grade screen rather than a consumer model. Commercial grade models are carefully designed to withstand constant use and are more durable than consumer models. Commercial grade models may cost more, but they will pay off in the long run.
4. Selecting The Best Content
After determining the screen to be used and where to place it, we need to select the content to be played on the screen. It is recommended to develop a content plan based on the following formula. By implementing the suggestions we make below, you can use the content played to connect with your audience groups and thus promote your products without being too aggressive or overly promotional. When creating digital signage content playlists, our suggested tips are as follows.
A. Take the time to understand your audience before creating content so you can clearly identify what they want to see.
B. Take the time to clearly define your goals before creating content so you can determine which content will best help you achieve them.
C. Create content loops of appropriate length to match the amount of time customers typically spend near your logo.
D. Use call-to-action phrases frequently so that your audience knows what to do after viewing your content.
E. Create a plan for how often you need to update and revise your content.
F. Outline content requirements, then work with professional writers, designers, actors and animators to turn ideas into a beautiful final product.
5. Choose The Best Sound
Others are connected to a speaker system or broadcast through an in-store overhead sound system. When choosing an audio setup, consider all the sounds around the speakers. Make sure that ambient noise and competing audio do not drown out the sound. Also, make sure the sound is loud enough for the audience to hear clearly. Or, decide if you don't need sound at all, and just play standard overhead music.
6. Select The Best Add-on Components
After selecting the main elements of your digital signage design, determine if you want to add any bonus content elements. Bonus content elements may include.
1. A screen wrap for building the content
2. An information code that displays the text below the content
3. A branded image that appears around the content
4. The bonus content can be static or pre-made like the main content. Or, it can be a real-time stream, such as news feeds, weather streams and social media feeds.
5. There are many factors to consider when choosing a digital signage design, and each detail affects the screen's ability to connect with audience segments and improve ROI. Therefore, if setting up a new design for a digital signage system, it may be necessary to get some advice from one of our professionals. (Free and enthusiastic answers)
After talking about the important points of the software part, next we talk about how to pay attention to the digital signage hardware.
Commercial premises is a scene where digital signage is used more, compared to other places without direct cash demand, shopping malls have a stronger demand for appearing, so the acceptance of new things is also relatively high, when we analyze digital signage, the materials and cases generally used are mostly from commercial premises, so there are many details in the production process that need special attention, we will commercial We summarize the precautions for the production of digital signage in commercial places as the following 4 items.
1. Rounded corners border design, we know that most intelligent digital signage has a display screen, or touch screen, and related support structure parts, these parts are generally based on metal materials, metal material corners and seams are the location that need special treatment, because the digital signage itself is close interaction with the user, in order to avoid bringing safety hazards to the user, we can not be like doing non-contact In order to avoid security risks to users, we cannot make digital signage like non-contact signage products, so the corners should be designed with rounded corners.
2. High strength display, our knowledge of digital signage has actually been more mature, such as touch, click and other actions are more common, here there will be a problem, the user will not be too strong when touching the screen, in addition, will not scratch the surface of the screen, this doubt is more worried about the party, so manufacturers should solve this problem from the source, such as the use of high strength display.
3. Long row of heat dissipation air holes, because the digital signage in commercial places is usually high intensity long time on state, such as shopping malls open at 8:00 am to 12:00 pm, then the digital signage service terminal needs to work continuously for up to 16 hours, most of the day are working state, no matter what electronic products, there will be a lot of heat generation, so the digital signage terminal product itself Internal heat dissipation also needs to be considered in advance, otherwise it will cause a series of failures or security problems will not be worth the loss, for this demand, generally should be designed from the back of the long row of heat dissipation air holes.
4. Line into the pipeline, digital signage is a device that requires power consumption, and where does the electricity come from? Of course need to pull the line, in the mall we find that it is difficult to find the exposed wires in public places, which is also for the safety of users, then the digital signage set up after how to go line is an important issue, generally should be placed in the relevant pipeline.
In the actual project, the personalized needs of digital signage in different use scenarios are different, so there is no way to cover everything in our article, and the above 4 considerations are only the rules of passage that apply in most scenarios.
This is the time to bring your projects to the next level and truly create an impact with a display that is not going to be missed. The digital signage displays are now in stock so GET IN TOUCH TODAY to reserve yours and avoid disappointment!
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.