Written By Eva Wen On 6th November 2022
Indoor digital signage based on information distribution system software, through the LCD advertising displays, output audio, video, pictures, text and other information, set a variety of functions of the LCD display equipment, another name for advertising media player. A new media concepts. Digital signage advertising machine refers to the indoor, large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where people converge, through the large screen display equipment, the release of business, financial and entertainment information multimedia professional audio-visual system. Its characteristic of aiming at specific physical places and specific time periods for specific people to broadcast advertising information gives it the effect of advertising. In foreign countries, it is also called the "Fifth Media" alongside with paper media, radio, TV and Internet.
1. Program editing interface is simple, without special training, you can apply the software to release text, icons, animation, video, audio and other digital information integrated into the "Digital Signage", released in the form of advertising.
2. Easy maintenance. Automatic playback, no need for personal management, even if the power is accidentally cut off, when the power is recharged, it will automatically replay without human operation.
3. Powerful multi-layer mixing function, support composite video, component video, HDTV high-definition video and other formats, any window, transparent overlay, special flip, scrolling text and other multi-mode mixed display.
4. With a variety of media performance (Video, audio, pictures, animation, etc.).
5. Dynamic advertising, allowing the release of content constantly changing.
6. Similar to TV ads and web ads, but more targeted, flexible, and content on demand. It can be used with a variety of existing production tools (Such as web production, VCD production, FLASH production, etc.).
The above is a simple description of the functions that digital signage software should have, different users have different needs, so it is not possible to describe all the functions clearly. At the same time, because the digital signage playing terminal is usually placed in outdoor or public places, therefore, the system terminal generally adopts embedded system architecture, which is efficient and stable, and low cost, so as to be accepted by most users.
1. Easy program editing interface, the operator does not need special training, you can apply the editing and publishing software to publish a variety of text, icons, animation, video, audio information and other digital information at will, anytime, anywhere, integrated into a "Digital Signage", in the form of advertising released.
2. Easy maintenance. Even if the terminal player has an accidental power failure, the system will automatically replay when the power is recharged, without human operation.
3. Powerful multi-layer mixing function, support composite video, component video, HDTV high-definition video and other mainstream formats, to achieve any window, transparent overlay, special flip, scrolling text and other ways of mixed display.
4. Using a variety of media presentation (video, audio, pictures, animation), called narrowcasting system.
5. A kind of dynamic advertising, allowing constant changes in content from day to day.
6. Similar to TV commercials and ads on the web, but it is highly targeted, flexible and adaptable in form and content. Therefore, it can be mixed with various existing production tools (e.g. web production, VCD production, FLASH production, etc.).
7. It is a new technology produced by the integration of network technology, multimedia broadcasting technology and software component development and integration technology, and is a user-oriented production technology, which means that users can easily learn to produce various signs by themselves.
8. It is a rapidly developing technology, and it is maturing, including the technology, market and industry structure will soon tend to mature.
Digital signage is a new media concept, a multimedia professional audiovisual system that distributes business, financial and entertainment information through large screen terminal display devices. Its characteristic of aiming at specific physical places and specific time periods for specific people to broadcast advertising information gives it the effect of advertising. Each of our advertising machines will be installed with advertising software and system free of charge, and of course, if customers have their own set of system, we are always ready to provide free installation and debugging service for them.
Digital signage has its own unique advantages in the market compared to traditional TV sets or billboards. These advantages can be summarized in the following aspects.
1、Using Time Limit
TV is a household appliance, which usually runs for about 8 hours a day; while digital signage has good heat dissipation and long service life, and can support 7*24H*365 days of all-weather uninterrupted use, and support continuous work for 6 years without shutting down, which is suitable for various working environments that require long time power on.
2、Display Mode
There is no way to turn the image when the TV is placed vertically; while the digital signage can support two display modes, horizontal and vertical, and also can be spliced and combined at will, providing greater design flexibility and adapting to various display needs.
3、Operation Path
The edge of the TV body is usually equipped with control buttons, and the home TV is usually placed in a low position, which can be operated by remote control or body buttons; in contrast, in commercial places where there is a lot of traffic, digital signage is usually installed in a high position, which has to be operated by remote control.
In the case of large commercial chain stores, the built-in GTV intelligent management system can be used to realize the unified and centralized management of all store equipment, such as intelligent switching on and off at multiple times throughout the day, automatic switching of advertising content at regular intervals, and timely updating of all store playback content, so as to improve store operation efficiency, save costs and realize accurate marketing promotion.
4、Display Brightness
TV is designed for indoor household, usually the brightness is enough at about 200 cd/m2, if used in shopping malls, hotels and other high-brightness places, the screen display will be gray to see clearly; Good view professional commercial display brightness is 700 cd/m2, the content on the screen is also clearly visible in a bright environment.
Restaurant
The digital signage adopts the original LG commercial screen with high brightness of 450 cd/m2 and high contrast ratio of 5000:1, which can meet the highly restored presentation of color in different lighting environments, giving customers a quality sensory experience and stimulating their desire to buy; the built-in GTV intelligent management system enables the signage to be updated in a timely manner, saving labor costs and unifying brand image, and can also be switched on and off at regular intervals (such as according to morning, afternoon and evening). The built-in GTV intelligent management system enables the menu to be updated in a timely manner, saving labor costs and unifying the brand image.
Cinema
Apply digital signage to theaters, not only can play the newly released film video, but also can play food and beverage pictures, and film/menu price list. The picture quality is clear to increase the role of film publicity; you can regularly switch the price list, saving menu costs, labor costs, and improve the timeliness of content updates; built-in GTV intelligent management system is convenient for unified centralized management of each theater.
Bar
4K HD display, 450cd/㎡ (700cd/㎡) high brightness, 5000:1 high contrast ratio, so that customers can enjoy the video with high quality picture while sipping wine, and every World Cup or NBA season, fans can revel and shout here.
Hotel
The application of digital signage at the front desk can show the time, play real-time news, play the monitoring screen, show the price list, etc., so that customers can see at a glance, improve the quality of service, but also to show the brand's LOGO and image; hotels usually operate around the clock, and digital signage supports 7 * 24H * 365 days of uninterrupted use, support continuous 6 years of continuous work without shutdown; built-in GTV information release The system is convenient for the headquarters to unify the centralized management of branches, timely update, unified store image, and save manpower and material costs.
Bank
The comprehensive display of staff status chart, bank business process tips and financial tips makes the bank more convenient and considerate; regular switching on and off and regular switching of playback content saves the cost and labor cost of frequent replacement of paper advertisements such as easy-to-open bar, greatly enhances the operation and maintenance efficiency of bank halls and liberates manpower; the built-in GTV intelligent management system facilitates unified centralized management of bank outlets.
This is the time to bring your projects to the next level and truly create an impact with a display that is not going to be missed. The digital signage displays are now in stock so GET IN TOUCH TODAY to reserve yours and avoid disappointment!
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.