Written By Eva Wen On 24th November 2023
Consumers are looking for more from their retail experiences today than ever before. Today’s customers want brands that deliver a seamless digital experience, one that makes it easy to shop and buy. That’s why retailers must step up their game when it comes to creating user-friendly, interactive digital displays to enhance the customer experience. With so many benefits of using LCD touchscreens in retail stores, you may be wondering how they can help your business. Here are four ways LCD touchscreens can help you enhance your retail experience with a touch of technology:
Instore inventory tracking
For retailers that carry a wide range of products, tracking inventory can be a challenge. Not only is it difficult to track individual items as they move through the system, but it can also be tricky to know if items are selling well or not. LCD touchscreens allow retailers to track inventory in real time, meaning they know exactly how much product is selling and in real time. This information helps retailers to optimize their inventory and increase efficiency, which can help them stay ahead of competitors and minimize back-orders.
Improves in-store navigation
Navigating a store is a key part of the retail experience, and it’s important for guests to have an easy time finding products and making purchases. Navigating a store is a challenge for many retailers, especially when it comes to finding the products that customers want. A simple mistake could mean missing out on key sales or inventory, so retailers need to make it easy for customers to find what they’re looking for. Navigating a store with an LCD touchscreen is an easy and effective way to make the in-store navigation experience much smoother.
For example, a retailer could create a “Find A Product” section with a list of featured items for easy browsing. In addition, touchscreens could be used to create a “Find Aisle” feature, so customers know exactly where an item is located in the store.
Enhances customer engagement
Customers today are more informed and more likely to make their purchasing decisions using digital channels. With that in mind, retailers must do everything they can to make sure online and in-store interactions are both seamless and fast. Touchscreens make it easy to add an interactive element to in-store experiences and make them more engaging for guests.
For example, retailers can make it easy for customers to navigate the store by creating a designated area for in-store navigation. In addition, touchscreens can be used to enhance customer engagement by allowing customers to browse through different product images or zoom in on a product to get a closer look. This can help customers to both browse and find the products they want.
Touchscreens make shopping easier and more enjoyable
As consumers look for brands that deliver a seamless digital experience, they’re also looking for brands that make shopping enjoyable. After all, most people don’t like going to the grocery store or shopping for clothes. Touchscreens in retail stores can help make shopping easier and more enjoyable for consumers by creating an interactive shopping experience.
For example, retailers can create virtual “In-store Pickup” capabilities for online orders. This allows customers who order products online to skip the hassle of waiting in line to pick up their items.
Now more than ever, retailers need to up their game when it comes to creating engaging digital experiences to improve the customer experience. Touchscreens allow retailers to track inventory in real time, improve in-store navigation, and enhance customer engagement. These benefits are just a few ways that LCD touchscreens can help you enhance your retail experience with a touch of technology. There are many more ways that touchscreens in retail stores can help you improve your customer experience. Talk to your IT consultant or consultant group to find out how they can help you create seamless, better experiences for your customers.
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.