8 Tips On How To Get The Most Out Of Your Digital Touchscreen
11/3/2023
Written By Eva Wen On 3rd November 2023
Digital signage is here to stay, and it’s only going to grow as more businesses get on board. It helps businesses offer their customers what they need from them at the right time, in a format that’s intuitive for them to use. With businesses using more digital screens than ever before, it’s important to learn the ins and outs of using one so you can get the most out of yours. With that in mind, you’ll discover some great tips on how to get the most out of your touchscreen digital signage.
Don’t Forget About Your Audience
Before you know what's best for your digital signage, you should first ask yourself who you’re trying to reach. This is the most important step of all. You must first determine who your customers are, where they are and what they need from you. Once you have this figured out, you can start providing them with what they need in a format that’s natural for them to use. Digital signage is not just for the business that has a lot of floorspace to spare. It’s for anyone who needs to reach customers in places such as stores, restaurants, hotels, airports and more.
Know Your Target Audience
If you’re installing digital screens, you’ve got to first know who you’re trying to reach. This will help you choose the best type of digital signage for your business. You’ll also want to know what your audience likes, what they hate and how they prefer to receive information. This can help you create a more engaging experience for your customers. Some of the questions you can ask yourself to know your target audience are: What are your target customers like? What are the main topics they discuss? What are the main things they want done?
Get to Know Your Hardware
One of the most important steps of all is getting to know your hardware. This means getting to know your screens, their settings and how to get the best results from them. This is especially important for any digital signage systems you use. These will all be different, so it’s important to know how to get the best results from the digital signage hardware you have. With digital signage, you’re not going to get the same exact results from every single system. Still, you can get close to those results by getting to know your system better. You can start by looking at your digital signage’s system settings. This can include things such as adjusting the size of the screen, changing its brightness and contrast, and more.
Stay Current
The best way to stay current is to regularly keep up with new developments in the industry. This can include new products, new types of digital signage, and more. This can help you stay on top of the latest trends and make sure your business is staying up to date with the latest technology. It can also help you stay up to date with the latest ways people are receiving information. This will help you stay current with the best ways to use digital screens to reach your customers. That includes finding new digital signage hardware, creating engaging content, and more.
Create a Compelling Message
Now that you know who your customers are and what they like, you can start creating a compelling message around your digital signage. This will be your content, and it’s one of the most important parts of your digital signage. A compelling message will help you stand out and make sure your digital signage stands out. Keep in mind, digital signage can be a lot like print advertising—it’s meant to be read on the screen, out of sight of customers. If your message isn’t compelling enough to draw customers’ attention, it won’t matter how beautiful your digital signage is.
Find All the Touch-points You Have
When it comes to digital signage, there are a few touchpoints you want to make sure you hit. First, you want to make sure your digital signage has public touchpoints so customers can read your information. This can include places such as public transportation, billboards, and more. These public touchpoints can help you reach a lot of customers, but it’s important to remember you don’t control what information they receive. You do control what information is on the digital signage. Next, you want to find all the private touchpoints you have with your customers. This can include places such as go-to-passages and Click-to-Call buttons, and more. These digital touchpoints can help you make it even easier for customers to hear your digital message.
Use Live Video and Audio Together
Finally, you want to make sure your digital signage uses live video and audio together. This can help your customers see what they want to see and hear what they want to hear. It’s best to have customers hear and see your digital message without having to read it. This can make it easier for your customers to understand your message and take action. To make sure this happens, you want to make your live video and audio part of your digital signage. This means using one of a few different ways.
Digital signage is here to stay, and it’s only going to grow as more businesses get on board. It helps businesses offer their customers what they need from them at the right time, in a format that’s intuitive for them to use. With businesses using more digital screens than ever before, it’s important to learn the ins and outs of using one so you can get the most out of yours. With that in mind, you’ll discover some great tips on how to get the most out of your touchscreen digital signage.
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.