What Are The Bigger Problems With Outdoor Advertising Machines At The Moment?
10/16/2023
Written By Rich Jiang On 16th October 2023
According to the survey, the foreign outdoor industry is committed to using cutting-edge technological innovations to create new infrastructure. This initiative is not only reflected in the roadside digital outdoor advertising machine, but also put into practice in the entire transportation category including waiting facilities, subways, airports, shopping malls and newsstands. The outdoor LCD advertising machine in China started relatively late, as far as technology is concerned, there are still certain problems as far as technology is concerned. What are some of the bigger problems that exist in China's outdoor advertising machine for the time being?
1. Outdoor advertising machine operation monitoring difficult
Outdoor LCD advertising machine in public places is a very special product, and these outdoor advertising machines are distributed in different places, if there is no network for unified monitoring, for the advertiser, because in fact the purchaser, and the consumption of advertising products is not its own, but the audience, so its very worried about the outdoor LCD advertising machine itself, consumption problems and do not know. Therefore a good network solution is needed to monitor the operation of these devices, that is, the existing network monitoring is not perfect. The existing machine and equipment system is only limited to an information distribution system, and for big data analysis is still lacking.
2. Difficulty in selling advertising resources
The most important concern for digital advertising operators in public places is the sales of their products "advertising time". At present, they can only rely on manual promotion with advertisers, while outdoor LCD advertising machines can use the Internet to promote. However, for the control of advertising resources, advertisers still have to conduct research according to the actual site to achieve.
3. Lack of advertising play statistics
The number of times the ad is played is an important indicator of advertising operation, and generally advertisers only accept the number of times it is played as the billing method, which the stand-alone advertising machine happens to be unable to do, which requires outdoor LCD advertising machine manufacturers to develop calculation software, which can be calculated according to the algorithm can be calculated.
Advertising machine manufacturers CY Digital Signage in recent years on outdoor LCD advertising machine constantly updated, development, and strive to design and develop outdoor advertising machine products with industry-leading characteristics to serve more advertisers and users.
CY Digital Signage insists on implementing technology and quality-oriented development strategy, focusing on technology investment, equipment update and service upgrade. We strictly follow iso9001 quality system for production management, and are the supplier of complete stamping, bending, polishing and spraying lines in outdoor display industry, equipped with many CNC punching machines, CNC bending machines, digital hydraulic shearing machines, CNC milling machines, laser laser and other production equipment and solar radiation, high temperature testing and other testing equipment to meet customer needs and product delivery quality to provide a very powerful guarantee.
CY Digital Signage independently develops ultra-high brightness modules for display devices and has a fully automated led placement production line, providing a new customer experience and a variety of service options for customers in target industries. Our R&D and design team members have more than 5 years of experience in the outdoor display industry and are experienced in product design technology, thermal management technology, electronic control technology, optical control technology and other aspects of attainment. Up to now, CY Digital Signage's outdoor advertising machines and intelligent light pole screens have been adopted by many outdoor media companies and enterprise groups, and are widely used in bus stations, community parks, square business districts, commercial pedestrian streets, city main roads, tourist attractions and other places, bringing great economic and social benefits to customers.
CY Digital Signage follows the business philosophy of "Rigorous, Professional, Aggressive, Team", and will be dedicated to providing quality products and services to new and old customers, and warmly welcome new and old customers to visit our factory.
Rich Jiang
Rich Jiang is the Marketing Director at CY Digital Signage. And he has over 15 years experiences in digital signage displays.