Written By Rich Jiang On 15th September 2023
Supermarkets are changing. They’re becoming more digital and convenient for consumers, especially as more and more shoppers go mobile in order to get the best deals and accessibility when they have time for shopping. If you want to stay competitive and offer your customers the convenience of using a digital touchscreen display to check prices, inventory, promotions and other important information about your store, then you need to invest in one.
The good news is that they’re not expensive, which means it won’t break the bank if you want to upgrade. There are several different digital touchscreens available on the market today, so it can be difficult to know which one is right for your store or supermarket. This guide will help you find the ideal solution for your needs.
What is a Digital Touch Screen?
A touchscreen is a type of digital display that allows customers to interact with the product information and prices on an exterior sign or menu board. Instead of writing notes and marking prices inside a notebook, customers can use their fingers or a stylus to touch the screen and read the information. Customers can also use the touchscreen to make purchases, scan or take digital photos or videos of their purchases. A touchscreen is especially useful in a supermarket or other type of store, but it can also be used on computer screens, kiosk menus and other digital devices. These devices have a special screen coating and sensors that let customers interact with the display. A touchscreen can make it a lot easier to manage a busy store and help reduce the risk of mistakes.
Best Digital Touch Screens for Supermarkets
One of the best ways to improve the customer experience in your supermarket and attract more customers is with a digital touchscreen display. You can use it to show customers the prices of products, the inventory you have in stock, promotions and more. The best touchscreen for supermarkets will let you navigate menus and check inventory, navigate your app or website, and handle any questions you may have about your products and staff. You’ll also want to make sure that it has a large, responsive touchscreen with touchscreen mounting options. You’ll also want to make sure it has a high-quality display and is durable enough to withstand the wear and tear of frequent use. Finally, you’ll want to make sure it has a mounting system that is compatible with your store’s decor and layout.
Why You Need a Digital Touchscreen Display in Your Store
Mobile shopping is on the rise, and people are using their smartphones more to do their grocery shopping. That’s why you need to invest in a digital touchscreen display. These displays are designed to make it easier for customers to navigate your store and check the prices of products. They can also be used for inventory management, managing orders or taking orders, or for entering data or making notes. In addition, if you want to use your digital touchscreen display to offer in-store pickup or pre-ordering from your store, then you’ll want to make sure it supports these features. This will give your customers the most convenient shopping experience possible.
How to Choose the Right Digital Display for Your Supermarket
Before you invest in a new digital touchscreen for your store, you need to make sure it's the right one for your needs. You'll want to think about the following when choosing a digital touchscreen:
- The size of the screen - A properly-sized touchscreen is crucial for optimizing your store experience. You'll want to make sure the screen is large enough to let customers easily read the information without crowding around it.
- The touchscreen's mounting options - Digital displays come with a variety of mounting options. Some may be easy to mount to a wall or ceiling, while others may be more difficult to mount. That may depend on the type of decor in your store.
- The responsiveness of the touchscreen - A responsive touchscreen is one that lets customers interact with the screen without delay or lag. It should respond immediately to their touch and not take a split second to recognize the input.
- The touchscreen's durability - You don't want to purchase a digital display that will only last for a few months. A durable touchscreen is one that can withstand constant use and last for years.
- Other features - You may also want to consider how many touch points the touchscreen has, how well it reads fingerprints, and how easy it is to navigate and use.
The Bottom Line
A digital touchscreen display is an excellent way to optimize your store experience and make it more convenient for customers. It can also be used for inventory management, managing orders, taking orders, and more. The best touchscreen for supermarkets will have a large screen that is responsive, mounted easily, and is durable. It should also have multiple touch points to improve readability and make it easy to navigate. Now that you know what a digital touchscreen is and how to choose one for your store, you can get ahead of the competition and optimize your shopping experience.
Rich Jiang
Rich Jiang is the Marketing Director at CY Digital Signage. And he has over 15 years experiences in digital signage displays.