7 Creative Ways to Market Your Outdoor Digital Advertising Campaign
9/15/2023
Written By Rich Jiang On 15th September 2023
With more than 80% of consumer time spent indoors, digital marketing is an essential part of reaching potential customers. With advertising rates continuing to rise, it’s no wonder why so many businesses are turning to digital advertising as a means of promoting their brand. The great thing about digital advertising is that it can be used on websites, apps and social media sites - so there’s really no limit to the number of potential customers you can reach. But how do you get your business noticed in the first place? The answer: outdoor advertising. Outdoor advertising doesn’t just provide a means for businesses to market their services and products to potential customers; it also gives them the perfect opportunity to stand out from the crowd. Here are some great ways to market your outdoor advertising campaign…
Create an eye-catching AD
People’s attention spans are constantly decreasing, so you want to make sure your outdoor ad is both engaging and memorable. For example, you could try out some creative outdoor advertisements, like billboards or boards that use vivid colours and striking images to grab people’s attention. If you’re interested in running an outdoor digital advertising campaign, you’ll want to make sure the ad itself is both creative and engaging. You’ll also want to consider how the ad will look in both day and night-time lighting situations. Once you’ve nailed down all of that, you can focus on making your ad as memorable as possible. One way to do this is by incorporating humour. Humour can make your ad both more memorable and more engaging, which is why it’s so important to make your ad both memorable and engaging.
Use a contrasting colour
Contrasting colours are a great way to create a memorable ad - and they’re also a great way to add a bit of colour to your outdoor digital advertising campaign. For example, if you have a flower shop, you could decorate your outdoor advertisements with a vibrant orange colour. Orange is a bold yet calming colour, which is why it’s such a great way to add some colour to your outdoor digital advertising campaign. You can also choose to add a contrasting colour to your outdoor advertisements to make them stand out even more. For example, you could add a colour that’s completely opposite of the rest of the ad to make your ad even more memorable. You could, for example, add a bright green colour to your outdoor advertisements to add both a bit of pop and some added visual interest.
Think about the experience you’re trying to create
One of the most important things you need to keep in mind when marketing your outdoor digital ad is that you want to make sure you’re creating an experience for your potential customers. This means you have to make sure your outdoor digital advertising campaign is memorable and engaging. It’s important to remember that you’re not just trying to capture consumers’ attention with your outdoor digital ad; you’re trying to create an experience that will encourage them to make a purchase from your business. For example, you could create an outdoor ad that incorporates music, images and slogans that help create an overall positive experience. If you’re interested in creating an outdoor digital advertising experience, you’ll want to make sure the overall experience you’re trying to create is memorable and engaging. You’ll also want to keep in mind how the ad will appear in both day and night-time lighting situations.
Don’t just rely on words
Although most outdoor digital advertising campaigns will likely include some type of written text, you shouldn’t just rely on words to market your outdoor advertising campaign. Instead, you should also incorporate visuals and sound into your outdoor digital ad to make it more memorable and engaging. For example, if you have a flower shop, you could add a bit of music to your outdoor digital advertisements to add both a bit of flair and some overall excitement. You could even create an outdoor digital ad that includes both sound and images that help create an overall positive experience for your customers. If you’re interested in creating an outdoor digital advertising experience, you’ll want to make sure the overall experience you’re trying to create is both memorable and engaging. You’ll also want to keep in mind how the ad will appear in both day and night-time lighting situations.
Include an audio AD
Audio ads are a great way to add both a bit of fun and overall excitement to your outdoor digital advertising campaign. For example, if you have a flower shop, you could create an audio ad that includes both music and sound effects. These types of audio ads are a great way to add both a bit of fun and overall excitement to your outdoor digital advertising campaign. You can also use audio to help bring your outdoor digital advertising campaign to life. For example, you could create an audio ad that helps bring your advertisement to life by incorporating both sounds and music. You could even create an audio ad that incorporates both sounds and music that helps bring your ad to life. You can also use audio to help people remember your outdoor digital advertising campaign. For example, you could create an audio ad that includes a catchy slogan and/or jingle that helps people remember the name of your business.
Help people find your business on Google Maps
The more people who know about your business, the better. This is especially true when it comes to outdoor digital advertisements, as you want to make sure your ads are easily visible to potential customers. One great way to make sure your outdoor digital ads are visible to potential customers is to add your business name and/or address to Google Maps. This will ensure that your business name and address is easily visible and accessible to potential customers. You can also add a map image to your Google Maps account to make it easier for potential customers to navigate to your location. Additionally, you can also use your Google Maps account to help direct people to your outdoor digital advertising campaign. For example, you could add a pin that directs people to your outdoor digital advertisements. You can also use your Google Maps account to help direct people to your outdoor digital advertisements. For example, you could add a pin that directs people to your outdoor digital advertisements.
Provide real-time updates
One of the best ways to make sure people know your outdoor digital advertising campaign is to make sure your updates are real-time. Real-time updates can help potential customers find your business on Google Maps, provide directions to your location and/or direct potential customers to your outdoor ad. This is especially true when it comes to outdoor digital advertisements, as you want to make sure your updates are easily visible and accessible to potential customers. You can also use your Google Maps account to make sure your updates are easily visible and accessible to potential customers. Additionally, you can also use your Google Maps account to help direct people to your outdoor digital advertisements. For example, you could add a pin that directs people to your outdoor digital advertisements.
In order for your outdoor digital advertising campaign to be successful, you need to think about the overall experience you’re trying to create. This experience should be memorable and engaging, which is why you should make sure the overall experience you’re trying to create is memorable and engaging. Remember, you don’t want to just capture people’s attention in your outdoor digital advertising campaign; you want to make sure they remember your brand and visit your website after seeing your ad. Outdoor digital advertising can help you achieve this goal by creating an experience that people will remember and be excited to visit after seeing your ad.
Rich Jiang
Rich Jiang is the Marketing Director at CY Digital Signage. And he has over 15 years experiences in digital signage displays.