Make The Most Of Your Commercial Displays!
8/28/2023
Written By Eva Wen On 28th August 2023
Whether you sell office products, industrial supplies, or software and services, the best way to get people interested in your brand is with a commercial display. These displays not only show off your company’s branding and product offerings, but they also give potential customers a glimpse into your company culture, brand reputation, and operating procedures. Read on for more information about how to make the most of your commercial displays with these tips!
Create a Compelling Display Header
There’s nothing more important than having a strong display header. Your header should not only be visually enticing, but it should also effectively convey the message you want to get across to your audience. If your header doesn’t grab potential customers with its content, then there’s a good chance they’ll be turned away before even getting a chance to walk through your door. From a visual perspective, your display header should be distinctly different from your display panel, thereby drawing attention to it and making it stand out among other displays. Your header should also be large enough to clearly display your logo and other branding elements, but not so large that it takes away from the panel itself. If your header is not compelling enough to draw the attention of passersby, then chances are that nobody will notice your company’s signage at all. Try to find ways to make your header as eye-catching as possible to increase the likelihood of attracting customers.
Use Video to Enhance Your Display
In addition to a strong display header, you can also enhance your signage with video. Videos can add an extra layer of interest to any commercial display and can also function as a marketing tool for your business. Additionally, you may want to consider adding a video to your display if the panel itself is lacking in visual appeal. If you want to add video to your signage, there are a few things you should keep in mind. First of all, make sure that the camera on your sign is placed high enough to record both your header and the panel itself. The camera should also have a wide-angle lens so that you can capture as much of the panel as possible. As for the content of your video, it’s helpful to think of it as a supplement to your panel. You can use the video to help explain certain aspects of your company and its products and services. If you’re adding a video to an existing display, you can also use the footage to create a custom commercial display header.
Show Your Colors Up Close and Personal
Color is a powerful and effective way to convey your brand’s message on a commercial display. In fact, studies have shown that color has the ability to boost sales by 30% or more. When you’re deciding on the colors you want to use on your commercial display, make sure that you don’t limit yourself to only one or two colors. Try to use a variety of colors so that your signage doesn’t look like it’s using only one shade of paint. To add color to your signage, you can either paint your display panels or choose to use printed graphics. If you opt for the printed route, you can easily add color by designing custom graphics with your chosen colors in mind. You can also use printed graphics to create a custom header that is distinctly different from the rest of your display panels.
Provide Print Materials for Audience Input
Commercial displays are great for attracting new customers and generating sales, but they’re also a great opportunity to build brand loyalty and increase customer satisfaction. By creating custom materials for your signage, you can make it easy for your customers to leave feedback and provide input on important aspects of your operation. Depending on the nature of your business, you may find it beneficial to design custom post-it notes to place on your display panels. By including post-it notes with custom messages and logos, you can create custom-branded visuals that are easily removable and reusable. If you want to provide additional visual cues for your customers, you can also create visual mannequins that have a custom logo and message on them.
Don’t Forget about Audio Displays
Unlike your visual and textual signage, audio displays can be easily located and removed from your commercial display. This can make them a great option for locations that are prone to vandalism, like outdoor locations. Additionally, sound effects and music can be used to create a more immersive and exciting commercial display that is difficult to replicate with visuals alone. If you want to use audio on your commercial display, you can either use CDs or MP3s. If you opt for CDs, make sure that they’re not too old and that they’re in good condition before using them. If you want to use MP3s, you should make sure that they’re not too old or damaged.
The Bottom Line
Commercial displays are an excellent way to get your brand noticed and generate sales. To maximize this opportunity, however, you need to know how to make the most of your signage. Try out these tips for creating a compelling display header, using video to enhance your signage, and adding visual cues, print materials, and audio to your signage.
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.