10 Steps To Take Your Brand's Visual Marketing Game To The Next Level
7/5/2023
Written By Eva Wen On 5th July 2023
Before you can start thinking about your brand’s advertising campaign, you first need to figure out how you’re going to display it. The right type of display design for your brand will help create a more cohesive visual identity that engages viewers and entices them to keep looking. If you’re new to the world of designing displays for commercial properties or if you want to take your design skills to the next level, this article will show you the ins and outs of commercial display design.
What is Commercial Display Design?
Commercial or display displays are ads that are placed outside of business premises or on public areas. Unlike outdoor advertising that is placed in magazines, billboards, or bus shelters, display ads are usually hung inside stores and on the sides of buildings. These ads are especially useful for companies that don’t have a large advertising budget. They’re also ideal for products or services that are intended to be seen by a broad audience, rather than a niche group. Many companies choose to use display ads to promote a brand message or product features. They might also use display ads to attract new clients or boost sales.
How to Do Commercial Display Design
Creating display ad designs can be a daunting task for even the most seasoned graphic designers. Fortunately, there are plenty of online resources that can help you get started. Here are a few places where you can find design inspiration. - Pinterest - This site is a great place to find commercial display ad designs. You can also pin awesome designs that you like and follow others’ boards related to your field. - DeviantArt - DeviantArt is a great place to find commercial display ad designs. You can also join art groups related to your field and browse through member-submitted art. - Behance - If Pinterest isn’t specific enough for your needs, Behance is a more customizable platform. It offers a wide range of visual designers from around the world.
Why Should You Care About Display Design?
Using display ads is a great way to reach a wider audience than traditional print ads. But, not all display ads are created equal. If you want to increase brand awareness and sales, you need to choose display ad formats that are right for your brand. While there are many types of display ads, here are a few that are especially effective for brands. - Wide-Format Ads - A wide-format ad is the most common type of display ad. It’s usually a poster or flyer that is designed to be hung on the wall or tacked to a vertical surface, like a storefront or billboard. - Mid-Format Ads - For mid-format ads, you can use digital printing and a medium like paper, fabric, or plastic. You can also design mid-format ads to be placed on real-world surfaces like benches and underpasses. - Short-Format Ads - Short-format ads are the most effective type of display ad. They can either be printed on paper or posted on digital surfaces like a website or Facebook feed.
Tips for Successful Display Design
When it comes to commercial display ad design, the most important thing is to find inspiration and make some sketches. Once you have a design in mind, you can try to figure out the best format for your brand. When designing your ad, think about what type of visual you want to create. What colour scheme do you want to use? What mood do you want to convey? How do you want your audience to feel while they’re looking at your ad? While many display ad formats can be used for different types of brands, there are a few that are especially effective for commercial properties. These include street banners, car wraps, and business signs.
Commercial display ads are a great way for a business to reach a wider audience than traditional print ads. However, not all display ads are created equal, so you need to choose the right formats for your brand. With these tips in mind, you’re sure to create a visually appealing display ad that will help boost sales and generate brand awareness. Now that you know how to design commercial displays, you can start thinking about how you’re going to display your brand. Whether you want to create a mural, create a gallery wall, or do some outdoor advertising, this article will show you how to do it right.
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.