How To Optimize Your Indoor Advertising Display Space?
5/31/2023
Written By Rich Jiang On 31st May 2023
Whether you’re advertising your business, brand, or service for the first time or need to revamp your marketing strategy, a key strategy for any business is advertising. Indoor advertising space can be challenging to find and manage in an efficient manner. Finding a location that is visible from outside your business and has enough space for your ads can be even more challenging. Unless you’re lucky, many businesses don’t have access to prime locations within their city limits. However, it doesn’t mean you need to give up on your business just because you don’t have the right location in your neighborhood. Read on for some great ideas on how you can optimize your advertising display space so it reaches the widest possible audience while also keeping maintenance costs low and upkeep easy.
Measure your space before you buy
One of the best ways to optimize your indoor advertising space is to first measure the actual space you have for your ads. While you may think you have enough space in your current location, you may discover that the space is actually very tight or small. This may require you to expand your space with a costly renovation. However, you can get a head start by measuring the space you have first and making sure it will work for your ads. You can always add on to your interior space at a later date, but you don’t want to add on to your exterior space if you don’t have the space for it. The space you have for your exterior ads is what makes up the majority of the space. To measure your space, use a tape measure and an extension cord to measure the length and width of your exterior area. Then, use a pencil and paper to draw a sketch of the exterior space where your ads will be placed. This will give you an accurate idea of what the actual space is and what you can expect once you choose a location for your ads.
Use the right ad for the right business
As you begin your search for a location for your ads, take the time to really think about the type of business you have. What types of customers are you hoping to attract with your ads? While the desire to advertise can come across to some as an impulse to sell whatever you have, that’s not what you should be aiming for. You should aim to reach out to potential customers who are looking for the kind of products you offer. When choosing a location for your ads, keep this in mind and choose an area that will be conducive to attracting your desired audience. You can’t just place your ads in a passive, high-visibility location and expect business to come rolling in. The right location for your ads will be one that is visible to potential customers who live or work in the area who are likely to be interested in your product or service.
Be seen in daylight and at night
Once you’ve chosen your location, take the next step towards optimizing your advertising space by adding lighting. This will give your ads additional visibility and help them stand out in the dark. While your exterior area may be very visible in daylight, it tends to be very dark at night. This means that potential customers who see your ads at night may not get the chance to respond to your ad due to their eyesight and other considerations. However, installing lighting in your ads will help to mitigate this. Another benefit of adding lighting to your ads is that it helps your ads stand out during both daylight and night time hours. When you choose a location for your ads, make sure you look for areas that receive sun during daylight hours and areas where the sun doesn’t shine in the dark. This will maximize the chances that potential customers will see your ads during their daily routine when they are most likely to be interested in your products or services.
Use technology to help boost visibility
Adding lighting to your ads may help to boost their visibility and visibility at night, but it won’t help your ad with the visibility it has during the day. This is where technology comes in. Using wifi and Bluetooth technologies, you can connect your ads with a digital Billboard system. This will create a digital Billboard that will be connected to your wifi network. This digital Billboard can be seen by anyone who has access to the internet and their phone. This means that anyone driving past these digital Billboards will be able to see your ad and potentially respond to it. If you have access to an outdoor space where your ads will be displayed, you can connect your digital Billboards to an outdoor WiFi system. This will allow your ads to be seen by anyone driving or walking by.
You’ve made it through this guide from start to finish, and it’s safe to say that you are well on your way to finding the perfect location for your indoor ads. Armed with the knowledge of how to choose the right location for your ads and how to optimize their visibility, you can now select an ideal spot to start your search. It’s important to remember that it may take some time to find the perfect spot that is right for your business. Don’t be discouraged if your first choice doesn’t work out. Keep your search going and you’ll eventually find the right spot. If you’ve followed all of these steps and still aren’t able to find the right location for your ads, don’t worry. You can find new locations for your ads with a lot less hassle with outdoor advertising. Take advantage of outdoor ads to find new locations for your ads and boost exposure to your brand. Outdoor advertising can help you find new locations, which opens up new opportunities to reach potential customers.
Rich Jiang
Rich Jiang is the Marketing Director at CY Digital Signage. And he has over 15 years experiences in digital signage displays.