Written By Eva Wen On 14th April 2023
Today’s audiences demand higher resolutions than ever before. In fact, a growing number of market research studies have concluded that viewers are more likely to notice and retain information displayed at 2K or 4K resolution. This means that if you want your brand to look as sharp as possible, the only solution is a commercial display that outputs images in this higher resolution. In this article we will explore exactly why a 2K commercial display is such an important investment for any brand. We will outline 4 key advantages of having a 2k display and a review some of the most popular brands on the market today.
What is a 2k Resolution Display?
A 2k resolution is one step below 4k, which indicates a display with more than 2,000 pixels per inch. This level of resolution is still high enough to ensure that your video and images look sharp. This level of resolution is also more common in the industry than 4k, which is why you will find a greater number of brands using this format. This is partly because 4k displays are more expensive and partly because they tend to be used in super high-end, specialist applications.
Why You Need a 2k Commercial Display
As we’ve outlined above, a 2k display is the only way to ensure your brand looks its sharpest on the big screen. When it comes to digital signage, however, the selection between 2k and 4k is much more limited. This is simply because most of the displays currently available are 4k. However, as more manufacturers begin to expand their range of 4k devices, the 2k audience will have a wider choice to choose from. For example, some 2k displays offer an HDMI input, allowing you to connect them to a 4k device. Additionally, many models come with a display port, which makes them compatible with a range of computer equipment.
4 Advantages of a 2k Commercial Display
From the advantages of a 2k commercial display, we can see why it is such an important investment for any brand. Here, we will discuss four key benefits of using a 2k display. These include being able to show a high-quality image, being able to use a wider range of equipment, being able to display graphics that are larger in size, and being able to see the display from a greater distance.
- High-quality image: A 2k display allows you to show your brand in a more detailed way than a standard display. This is due to the increased number of pixels, which ensures your video, images, and text all look sharp.
- Wider range of equipment: As we’ve outlined above, many 2k displays offer an HDMI input, allowing you to connect them to a 4k device. Additionally, many models come with a display port, which makes them compatible with a range of computer equipment. With a 4k display, you are limited to how much you can use. With a 2k display, however, you can use just about anything you would with a standard computer screen.
- Large graphics: A 2k display allows you to display graphics that are up to three times larger than a standard display. This means that you can use larger images for your brand, allowing you to make an even bigger impression on your audience.
- Greater distance: A 2k display has a higher resolution than a standard display, which means that the image appears sharper from a greater distance. This means that your brand will be visible from farther away, ensuring that your visitors see it for as long as possible.
At the end of the day, the only way to ensure that your brand looks as sharp as possible is with a 2k commercial display. This is because a 2k display allows you to show your brand in more detail, to use larger graphics, and to see the display from a greater distance. When deciding on what type of digital signage to purchase, make sure to invest in a 2k display. Whether you are looking for a small, portable display or a large desk-top model, a 2k display is the way to go. With so many advantages, you will be glad you made the investment!
These displays are important for commercial businesses that want their branding and products to be visible. They are also useful for public facilities that need to be visible from a distance, such what stadiums or large buildings may do. The best part about a 2k display is their flexibility. You can use a 2k display in a variety of ways, from providing safety announcements to displaying ads or promotions. You can also use a 2k display for a wide range of purposes, from publicizing new products to offering discounts or informing customers about upcoming events.
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.