Written By Eva Wen On 26th February 2023

Screens have become a ubiquitous part of our daily lives. Commercials, ads, and announcements appear on screens all the time. Certain types of screens, however, are more impactful than others. The same can be said for the type of screen that is most effective in advertising products or services to consumers. Displays with higher resolutions tend to be more powerful and impactful than lower resolution displays. Higher-resolution screens make messages appear larger and more visually appealing to viewers. Of course, not every business has the capital or resources to purchase expensive high-end display systems for their commercial spaces. That’s where affordable 4K display solutions come in handy! The following blog will discuss the importance of high-resolution displays as well as some of the benefits they offer businesses who invest in them instead of lower-resolution displays.

4K resolution is the resolution of a display that is about four times greater than standard HDTV resolutions (1920 x 1080) and is the equivalent of about 2,000 pixels per inch. While 4K screens are relatively new to the market, they have been available for several years now. In terms of quality and clarity, 4K TVs are quite impressive. They have a much higher pixel density than standard HDTVs and can display even more vivid images. 

The increased pixel density also makes text and images appear sharper. However, 4K TVs are not the right solution for all businesses. The cost and space needed to accommodate a 4K display system are significant. They are also not as readily available for rental than standard HDTVs. In addition, even though 4K TVs offer high-resolution images, they do not display higher-quality video. They can only broadcast standard-definition (SD) video. This is why they are not the best solution for all businesses. For example, a law office that primarily uses video, such as depositions, to conduct its business would not see much benefit from purchasing a 4K TV.

Businesses that operate in an industry where visuals are important, such as retail and restaurants, should consider investing in 4K displays. Higher resolutions allow these businesses to increase their ad space and potentially attract more customers. In fact, many retailers have found success by collaborating with advertising agencies that specialize in 4K display solutions. These agencies can help businesses identify the appropriate display system that will best fit their budget, space, and visual needs. They can also help businesses with the process of installing and maintaining their new 4K display system. 

For example, a business that sells high-end clothing might benefit from having a 4K display system in its store. Customers interested in purchasing expensive clothing may also notice the display. They may then be inspired to visit the store and shop for their own wardrobe items. Higher-res display systems can also be useful for businesses that want to increase their brand awareness. For example, a travel agency that regularly organizes trips to popular vacation destinations may benefit from having a high-resolution display in its commercial space. When potential customers see the display, they may be inspired to visit the business and book a trip.

- Higher Clarity: High-resolution displays are able to show much sharper images than standard HDTVs. Faces and objects appear more lifelike, making them appear more natural and authentic. Objects also have a much more realistic 3-dimensional appearance when they are shown off on a 4K display. 

- Higher-Resolution Images: Images shown on high-resolution screens appear much sharper than those shown on standard HDTVs. Images appear more colourful and vibrant. This makes them appear more natural and authentic. 

- Better Image Quality: High-resolution screens also allow for the depiction of higher-quality video. This is especially useful in commercial spaces that use video, such as depositions, to conduct business. 

- More Space for Advertisements: A standard-definition display can only hold about 2,000 pixels at a time. By comparison, 4K resolutions can hold about 8,000 pixels, allowing for much more advertising space. 

- More Powerful: 4K displays are also much more power-efficient than standard HDTVs. They require much less energy than other types of displays, making them an affordable and sustainable solution.

- Expensive: 4K TV sets are often more expensive than standard HDTVs. This can significantly impact the cost of running a business due to the extra cost of electricity required to power a 4K display. 

- Lack of Availability: High-resolution displays are not as readily available for rental as standard HDTVs. This means a business would have to invest in its own high-resolution display system to use in its commercial space. 

- Higher Footprint: Higher-resolution displays are also much more expensive and space-intensive than standard HDTVs. This means a business would have to purchase a bigger and more expensive space to accommodate a 4K display. 

- Higher Maintenance Costs: Higher-resolution displays also require more frequent and rigorous maintenance than standard HDTVs. This can dramatically increase the cost of running a business.

- Visual Impacts: A visual impact is a combination of colour, clarity, and size. It can help businesses determine which display will best fit their needs and budget. 

- Footprint: A standard-definition display is about the size of a computer monitor and can be placed on a desk. A standard-definition display can also work as a computer screen. A high-definition (HD) display, on the other hand, is larger and requires more space. It can be placed on a wall or hung from the ceiling. 

- Capacity: A display’s pixel capacity refers to its ability to display pixels. - Pixel capacity: A standard-definition display has a pixel capacity of 2,000 pixels. A high-definition (HD) display has a pixel capacity of 8,000 pixels and a 4K display has a pixel capacity of 16,000 pixels.

- Budget: A display system’s budget is useful for determining an affordable solution. High-end 4K displays are not cheap. Budget should also be used to determine the most cost-effective solution for a business. 

- Space Needed: Businesses should also consider the amount of space they would need to take up to accommodate a new high-end display system. 

- Budget: A high-end 4K display is much more expensive than a standard HDTV. This means a business would need a bigger and more expensive space to accommodate the new display system. 

- Footprint: A standard-definition display requires very little space. On the other hand, a high-definition (HD) display requires a bit more space, while a 4K display requires a significant amount of room. 

- Annual Revenue: Businesses should also consider the projected annual revenue of their projected annual revenue before buying a new display system. This is because high-end displays are not affordable for every business. 

    Eva Wen

Eva Wen is the Digital Marketing Executive at CY Digital Signage.