Written By Eva Wen On 15th January 2023
Digital signage, or as some call it, digital advertising, is the new frontier for brands and businesses to connect with their audience in a more personal way than traditional marketing. It can be challenging to know where to begin when it comes to exploring this new world. However, once you start seeing the benefits, you’ll be addicted! Today's digital signage has grown up—from large-scale displays found in office lobbies and conference rooms, to engaging content hosted on smartphones. With that change in expectations has come an increase in demand from users of digital signage software. Digital signage displays offer businesses a unique opportunity to connect with their customers on a deeper level beyond the typical advertising format. In this blog post we will explore some of the ways your brand can benefit from incorporating digital signs into your marketing strategy.
What You Should Know Before You Jump In
Digital signage, or as some call it, digital advertising, is the new frontier for brands and businesses to connect with their audience in a more personal way than traditional marketing. It can be challenging to know where to begin when it comes to exploring this new world. However, once you start seeing the benefits, you’ll be addicted!
There are many things to consider before diving in, especially if you’re just getting started. Here are some questions you should ask yourself before you start implementing digital signage in your business.
-What type of content will your digital signage display?
-Who will be your target audience?
-What devices will you be distributing your digital signage to?
-How will you schedule your content?
-What are your security and privacy concerns?
When it comes to digital signage, a lot of marketing strategies revolve around the idea that it can be used to drive more in-store traffic. However, digital signage is much more versatile than that. For example, it can be used to drive engagement and generate leads, build brand loyalty and attract new customers, drive sales, connect with employees and be used for operational purposes. And there are endless possibilities for how you can use digital signage in your business. It’s important to think about your goals as well as your business goals when you’re strategizing. If your company’s main goal is to drive more in-store traffic, then you’ll need to ensure that you consider all the above factors.
Why Is Digital Signage Important For Businesses?
Consumers are constantly seeking out new ways to interact with brands and products, and digital signs are one way businesses can reach out to these customers. However, digital signage isn’t just useful for building brand loyalty and attracting new customers. It’s also an essential part of any business’s marketing strategy. Digital signage is a very cost-effective form of advertising that has the potential to reach hundreds or even thousands of customers at the same time. It’s also a very powerful form of brand engagement and is often effective at boosting sales. Digital signage is also an ideal choice for companies who want to reach their audience where they are—both physically and mentally.
Best Brands Using Digital Signs
If you are looking to get started with digital signage, you can’t go wrong by partnering with brands that have a great track record with it. These brands know how to create engaging content that will keep your audience coming back for more. In order to find the best brands using digital signage, we combed through millions of reviews for the top digital signage companies. Here are the top five brands using digital signage.
-With locations in over 40 countries, their experience using digital signage is basically unmatched.
-The company’s tagline says it all: “Cool brands, cool signs.” If you want your brand to stand out, BKS is your company.
-If you want engaging content that drives attention, then Signage is the perfect partner.
-This company is best known for creating engaging experiences that are fun and engaging for their customers.
Digital signage, or as some call it, digital advertising, is the new frontier for brands and businesses to connect with their audience in a more personal way than traditional marketing. It can be challenging to know where to begin when it comes to exploring this new world. However, once you start seeing the benefits, you’ll be addicted! There are many things to consider before diving in, especially if you’re just getting started. Here are some questions you should ask yourself before you start implementing digital signage in your business. - What type of content will your digital signage display? - Who will be your target audience? - What devices will you be distributing your digital signage to? - How will you schedule your content? - What are your security and privacy concerns?
Eva Wen
Eva Wen is the Digital Marketing Executive at CY Digital Signage.