Are Digital Menu Boards Worth It? 6 Reasons Why They Are the Best Investment
12/28/2022
Written By Rich Jiang On 28th December 2022
If you have been reading restaurant marketing blogs lately or been watching social media channels, you have probably seen a lot of posts about digital menu boards. In case you haven’t noticed, these digital menu boards are the rage right now. In fact, as of August 2018 Google has officially announced that they will be rewarding sites that utilize a digital menu board for users who search for restaurants. So if you’re wondering whether it’s time to invest in a digital menu board for your business just keep reading because we are going to cover everything from why they are worth it to the different options and prices of these devices.
What is a digital menu board?
A digital menu board is an electronic screen that is designed to display menu items such as prices, food pictures, and/or ingredients. Unlike other digital menu boards that are found in restaurants and cafes, these digital menu boards are found in restaurants, hotels, and other hospitality-related environments. You might be wondering what’s so great about digital menu boards. Well, here are a few reasons why digital menu boards are the best investment for your restaurant: - Digital menu boards are more responsive than menus posted on paper, which makes it easier for customers to navigate the menu without having to ask for help. - Digital menu boards are designed to fit in with an overall decor, so they don’t distract from the restaurant’s atmosphere. - Digital menu boards are easier to update than menus posted on paper, so these boards can be updated to include new items or prices as necessary. - Digital menu boards are a great way to advertise upcoming events and special offers, which is something you wouldn’t be able to do with menus posted on paper. - Customizing digital menu boards to your restaurant’s design style can help customers feel welcomed and excited to visit your restaurant.
6 Reasons Why Digital Menu Boards Are Worth It
Now that we’ve covered the basics of digital menu boards, let’s take a look at 6 reasons why digital menu boards are worth it for your business: - Digital menu boards are an efficient way to showcase your menu. - People are 78% more likely to place an order from an establishment that has a digital menu board. - Digital menu boards lead to more sales, as customers are 56% more likely to decide to order food after looking through a digital menu board. - Digital menu boards are more effective than posting menus on paper, as those posted on paper are read at a rate of only 36%, while digital menu boards are read at 53% rates. - Digital menu boards can be linked to online ordering services, so that you can receive orders online. This can help you to stay ahead of the competition and increase your overall revenue.
Is a digital menu board worth it?
If you have been considering a digital menu board, we hope that this article has convinced you to make the investment. With all of the different benefits that come with digital menu boards, it is clear that they are one of the best investments that you can make for your business. Now, when choosing whether a digital menu board for your restaurant is worth it, there are a few things that you should keep in mind. How to choose the right digital menu board First, you will need to decide which type of menu board is best for your restaurant. This can be done by researching the different types of digital menu boards and finding one that best fits your restaurant’s decor and design style. Next, you will need to decide how much room you want to devote to your digital menu board. This will help you to choose a digital menu board that is large enough to accommodate all of your menu items, while not taking up too much room or distracting from the rest of your restaurant’s atmosphere. You will also want to consider how often you plan on updating your digital menu board and how often you will need to replace your digital menu board. If you are planning on updating your menu every few months or so, a digital menu board that is updated daily is much more cost effective than one that is updated less often.
How to choose the right digital menu board
If you are still unsure whether a digital menu board is worth it for your restaurant, then we recommend first doing some upfront research to determine the best type of digital menu board for your business. With this information, you can then start comparing different digital menu boards for their cost effectiveness, space efficiency, durability, and other factors that may differ among the different options. Price - When comparing digital menu boards, be sure to look at the price of each digital menu board. While size does matter and you want to make sure that you choose a digital menu board that is large enough for all of your menu items, you should also try to keep the cost in mind. Space efficiency - Another thing to keep in mind when comparing digital menu boards is space efficiency. By space efficiency, we mean how much each digital menu board will take up compared to the total space in your restaurant. By keeping this factor in mind when comparing digital menu boards, you can compare the amount of space taken up by each digital menu board while also making sure that they don’t take up too much space.
3 Types of Digital Menu Boards
Now that we have covered some of the basics of digital menu boards, let’s take a look at 3 types of digital menu boards: - LED digital menu boards - LED digital menu boards are the most common type of digital menu board and can be found in most restaurants and other hospitality environments. As their name suggests, LED digital menu boards are powered by LED technology, which makes them more energy efficient than other types of digital menu boards and results in less battery consumption. - Projection digital menu boards - Projection digital menu boards are a newer type of digital menu board that are powered by a projector and do not require any power source. While they are not as common as other digital menu boards, they are cheaper and have a sleeker design than most other digital menu boards. - Interactive digital menu boards - Interactive digital boards are similar to projection digital boards but are also able to accept voice commands and offers interactive experiences. Again, although they are slightly more expensive than projection digital boards, they are able to provide more features and be more functional than most other digital menu boards.
There are many benefits that come with investing in a digital menu board for your restaurant, so it’s important to decide whether these devices are worth it for your business. From advertising upcoming events and special offers, to making your menu more responsive, accessible, and efficient, digital menu boards are an investment worth making. Brands must be consistent with the digital menu board design, messaging and content in order to be successful. You will need to consider the best time to post your content to ensure that it is seen by your target audience. With proper consideration and planning, digital menu boards can help to generate new leads and improve your overall business.
Rich Jiang
Rich Jiang is the Marketing Director at CY Digital Signage. And he has over 15 years experiences in digital signage displays.